TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television models, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and streaming services has be